You guys wanted to hear more about how I create content for FemmeHead, so today I'm going to try and go through all the step, start to finish!
I keep a page in my bullet jo for my “brain dump” and one of the sections is for content ideas, so when I get an idea I can just write it there, and when it’s time to make next month’s content I can go and look at what I’ve written down.
I usually start planning the following month’s content the second to last week of the month. For example, I sat down the morning of July 17th and brainstormed and came up with my content calendar for August.
So, let’s start there, how do I brainstorm ideas if I haven’t written enough down over the past month.
Well, first I’ve got to look at how many videos and blogs I’m going to have that particular month. I simply do that by looking at the number of Tuesdays and Thursdays for videos and Wednesdays and Fridays for blogs.
So, for example, I need 10 blog and 9 video ideas for August.
I’ll grab my notebook so I can brainstorm without worrying about being fancy or neat. I’ll write down any ideas I’ve come up with that past month.
And then I’ll usually look at what’s coming up that next month
- any trips I'm going on that I might be able to share some aspect of
- a course session starting that I want to promote
- anything else worth sharing, as well as seasonal things like my capsule wardrobe
I have an ongoing general content ideas page on Evernote that I’ll look at, as well as a list of content ideas from followers that I keep from when I ask for recommendations.
Some months it will take over the course of a few days to come up with enough ideas, and other months it will take me 15 minutes to make my whole content calendar.
Once I have enough ideas I will go through and decide which I want to make videos about and which ones I’d rather write a blog post about.
Then I need to balance those out between the different weeks based on what they’re about. Basically, so I don’t have four cycle related things in a row and then 5 minimalism things after that.
Once I have it all organized in the notebook I will then make my content calendar both on my laptop, in Evernote, and also in my bullet journal.
Then in a perfect world, I would work at least one week ahead, if not more on my content so I’m never stressed if something comes up.
Part of my content calendar in my bullet journal is a little checklist that I go through when I’m creating my content. “Notes”, “Create”, “Done” and “Social”. I’ll go through what each of those means for me.
The first thing I do is write all the notes I need for either the blog post or video I’m going to be making. This is my time to research and collect my thoughts on what I want to talk about. I do this in Evernote.
Next, I either need to write or film it. Normally writing is just editing and organizing the notes I already have because I often take notes by writing out my thoughts. I aim for at least 500 words for my blog posts. Filming obviously involves getting ready, setting up my camera/background, sitting down and talking about that topic.
After that, I need to edit, post/upload and schedule it. It takes longer to edit a video than a blog post, as well as post/upload it. I also need to find a photo for my blog post or create a thumbnail for my video. Once it’s scheduled I’ll move on to the next step.
I’ve been trying to get better at being more consistent on Instagram, and have found a posting schedule for that works. I don’t always post about my blogs and videos on my Instagram, but go through and choose which ones I want to post about. But I have been trying to post to Instagram every day. And once that’s finished I’m done for that particular post/video and can move on to the next.
Now, it’s worth mentioning that I like to batch together these steps. So I’ll do the notes for two to four things, write them or film them on a different day, and then edit them. I find that it’s more efficient to batch process content.
I hope this gives you an insight into how I make my content for FemmeHead. What is your process for content creation?